Ivanka Trump’s brand is booming, says the fashion firm, as one estimate says sales have jumped five-fold.
Abigail Klem, president of the US first daughter’s eponymous clothing line, says it has seen “some of the best performing weeks” in its history.
The reported sales surge comes amid an ongoing boycott targeting business interests of the fashion entrepreneur’s father, President Donald Trump.
Last month several retailers dropped Ms Trump’s label, citing falling sales.
In an interview with fashion magazine Refinery29, Ms Klem declined to cite specific sales figures, but research by a market analytics firm seems to support the claim.
As usual, no proof.